Alex Slors


Alex is a strong leader with over 35 years of experience in the hospitality industry. Practical knowledge of hotel operations as well as corporate environments within prestigious international companies defines the balanced approach to business challenges we are facing today.

Having worked his way up through the ranks in hotels in Europe and Asia, followed by regional roles leading up to Vice President of Finance, Alex has in depth knowledge and practical experience that is invaluable for any hotel owner or investor.

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Georg Keck

Senior Consultant

Georg is a very hands-on individual with a passion for hospitality that makes him continue to do projects in the industry that he loves. Georg has been instrumental in the expansion of the Meridien brand in Europe up until the brand was purchased by Starwood Hotels & Resorts after which he further expanded and shared his knowledge across all Starwood brands. He completely understands the different needs of Owners, Operating Companies and hotel teams and the combination of these parties that can optimize the valuation of a hotel. 

Claire Castro

Senior Consultant

Claire specialises in commercial strategy and revenue performance. With 20+ years of experience working across 3, 4, and 5 star hotels (Starwood Hotels & Resorts, Maybourne Hotel Group, Hilton, GLH), she brings a thorough understanding of the competitive landscape and commercial trends across all hotel categories. Her extensive technical expertise includes successful deployment of various revenue management, property management and distribution systems, and proven people leadership with substantial experience as a trainer and coach across both revenue and customer facing teams.

Gara Uriarte


Gara has degrees in Business Administration for Hospitality as well as Graphic Design. She is supporting us in the areas of research & analysis, mystery calling and the creation of feasibility studies. She has a practical operational background in food & beverage and has previously managed restaurants. She is currrently studying for her MBA.

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